Content Marketing Manager
Charlotte, NC (Hybrid)
ResourceWise is searching for a full-time professional B2B Content Marketing Manager to make meaningful and measurable contributions to our marketing efforts, which will drive engagement and company growth. More specifically, we are seeking a candidate who is an experienced and savvy marketer—a team player who is eager to take ownership, quick to learn, flexible by nature and embraces new challenges. As our family of companies continues to grow, this candidate must also be comfortable in a dynamic environment with shifting responsibilities and priorities, and a positive “can-do” attitude is a must.
This position is hybrid. The successful candidate will manage 3 full-time content writers and spend the rest of the time developing and promoting content to generate leads.
- Managing and providing ongoing support to a team of content producers in a fast-paced, deadline-driven environment
- Collaborating with sales staff and internal subject matter experts, advocating for content producers’ needs, and collaborating with stakeholders across departments to design marketing campaigns to drive revenue growth
- Collaborating with Web Optimization Manager to ensure content is enhanced to capture search volumes that drive website traffic
- Consistently developing engaging, relevant ideas and writing content (white papers, blog posts, articles for trade publications, etc.) that demonstrates thought leadership, drives credibility, and creates lasting connections with clients and prospects
- Using the HubSpot marketing automation platform to manage campaigns and assets, analyze and manage meaningful metrics, nurture and convert site traffic into leads
- Continuously and actively seeking to educate and expand his or her understanding of the industries and markets we serve to identify opportunities for revenue growth
- Continuously working to understand business intelligence platforms and products and using these tools to uncover ideas and opportunities to create valuable, unique content
- Providing content to a social media specialist and guidance on graphic content that can be used to promote campaign materials to increase visibility
- Providing supportive feedback to other content creators and valuable insights to marketing team
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice and optimized for search and user experience
- Maintaining a genuine dedication to producing A+, impactful content
- Building strong working relationships with internal subject matter experts and working collaboratively with other teams, including product development and sales to support organizational needs
- Maintaining flexibility to assist department and company as needed
- Impeccable business writing skills combined with the measured judgement of an editorial director and the attention to detail of a professional editor
- Positive attitude, flexible nature, and helpful disposition
- Ability to pivot and prioritize tasks without breaking stride
- 5 years of experience in marketing and content creation or similar role; 2 years of experience in managing others; the salary range for this position is commensurate with this level of experience
- Bachelor's degree in English or Journalism or relevant field
- Portfolio of published work
- Understanding of global commodity markets, supply chains and drivers of price movement
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- Inbound Marketing and HubSpot certifications a plusHands-on experience with Marketing Automation and Content Management Systems
Compensation and Benefits:
- Compensation is commensurate with experience
- Yearly performance bonus
- Medical, dental, vision benefit programs provided
- 401k with company match
- PTO, company holidays and personal days offered
To apply, email: careers@resourcewise.com
Application materials should include: a resume, cover letter and a links to your portfolio and/or other published articles.
