Green Innovations: Sustainable Packaging Solutions in Pulp and Paper

Sustainability is no longer an optional consideration—it’s the driving force behind innovation in today’s pulp and paper industry. As environmental responsibility becomes central to both policy and consumer preference, leading manufacturers and brands are reimagining how packaging can protect products and the planet.

The shift toward renewable materials, recyclable formats, and circular design principles is inspiring a new era of creativity, where paper is more than just a medium—it’s a mission. Forward-thinking companies are proving that profitability and sustainability can go hand in hand, transforming the way industries produce, package, and present goods.

Below are some of the top headlines from the past month showcasing standout innovations in the pulp, paper, and packaging industry. 

Majoral Elevates Jewlery Packaging with Stora Enso's Papira® – Merging Sustainable Innovation and Distinctive Design

Majoral, a jewelry brand deeply connected to Mediterranean heritage and the natural environment, is enhancing its packaging with Papira—an innovative foam material from Stora Enso crafted from renewable resources. 

Papira is a bio-based, recyclable, and biodegradable solution engineered to replace conventional, fossil-derived foams while preserving the premium quality essential to luxury packaging. This advancement has been achieved in collaboration with ZFoam, responsible for shaping Papira into bespoke packaging inserts for Majoral's jewelry line, and Estudio Marina Goñi, the design studio behind the brand's creative direction and visual identity. Read more: www.storaenso.com

Source: Stora Enso

Seaman Paper Launches Heat-Sealable Paper Packaging: A Scalable, Recyclable Alternative to Single-Use Plastics

Seaman Paper has launched a new line of FSC™-certified, heat-sealable, curbside-recyclable paper packaging engineered to replace single-use plastic bags. Designed for seamless integration, these solutions are available in a variety of formats and substrates, all fully compatible with standard OEM converting equipment. Read more: www.midlandco.com

Westbury Packaging Drives Smarter, Sustainable Solutions for the Booming Bakery Market in 2025

As the UK bakery sector expands rapidly, Westbury Packaging is helping brands stay ahead with innovative, paper-based packaging solutions. By focusing on sustainability, automation, and premium design, Westbury Packaging supports bakeries—from artisan start-ups to large manufacturers—in meeting consumer demands for healthier, eco-friendly, and visually impactful products while solving real-world production challenges. Read more: www.westbury-pkg.co.uk

ProAmpac Supports Fast Casual Dining Sector with Innovative Packaging Solutions

ProAmpac is supporting the fast casual dining sector with paper-based packaging solutions that ensure rapid kitchen preparation and enhance the consumer experience. The portfolio includes tamper-evident carry-out bags, ovenable wraps, and sustainable, recyclable fiber-based options such as RotiBag® and FiberCool®. Read more: www.proampac.com

Source: ProAmpac

Delfort Launches Thinwrap Transparent Gloss HS, a Heat-Sealable and Recyclable Paper

Delfort introduces Thinwrap Transparent Gloss HS, a transparent, heat-sealable, and recyclable paper certified for direct food contact. Featuring a fully coated, A-A heat-sealable surface, it enables viewing windows or paper-based packaging without sacrificing product protection or presentation. The single roll format adapts to various packaging sizes and supports high-quality printing for enhanced operational efficiency. Read more: www.packworld.com

Sappi Expands Recyclable, High-Barrier Paper Portfolio for Primary Packaging

 Sappi Europe is advancing its leadership in sustainable packaging with the introduction of Guard Pro OHS and Guard Pro OMH. These new recyclable, mono-material papers provide robust, high-barrier protection while maintaining production efficiency. Engineered to support brand owners in meeting increasingly stringent EU packaging regulations such as the PPWR, these solutions present a paper-based alternative to plastic and multilayer foils—fully optimized for the demands of today’s high-speed manufacturing lines. Read more: www.sappi.com

As the momentum toward sustainable transformation continues, the pulp and paper industry faces both exciting opportunities and complex challenges. From cutting-edge materials to circular production systems, the innovations highlighted here represent just the beginning of what’s possible.

For a deeper dive into how sustainability can drive profitability and competitive advantage, explore our eBook, “In the Green: Profitability and Sustainability in Pulp and Paper.” This essential guide unpacks emerging trends, regulatory pressures, and actionable strategies that are shaping the future of responsible production.