Vice President of Operational Excellence
A member of the Executive Team, Peter Coutu is responsible for implementing best practices to ensure operational excellence across Forest2Market, Fisher International, and Tecnon OrbiChem’s emerging portfolio of companies. He is also responsible for onboarding new acquisitions.
Coutu has 30 years of industry experience and was previously the Vice President of Global Sales responsible for sales and service for Forest2Market’s forestry and forest products industry customers worldwide. He also managed the company’s global sales staff and strategic sales plans.
Prior to joining Forest2Market, he spent seven years at Plum Creek where he held a series of senior-level marketing and sales positions. As Senior Marketing Manager – Lake States, Coutu had direct responsibility for sales and marketing of wood products from 1.1 million acres of land in Michigan and Wisconsin that deliver up to $80 million in annual revenue for the company. He also managed large accounts, led long-term contract negotiations and developed strategic direction for sales, marketing, and account management efforts.
Before working at Plum Creek, Coutu spent 15 years at International Paper. There he served as both Fiber Procurement Manager, where he managed a fiber procurement team of five purchasing agents and provided two manufacturing locations with $25 million of wood fiber annually, and as Operations Manager, where he was responsible for managing 300,000 acres of timberland and supervising a team of nine in planning and harvesting 320,000 tons of timber annually.
Coutu has a B.S. in Forest Management from the University of Maine and an M.S. in Forest Management from Michigan State.