How CPG Companies Can Navigate Supply Chain Challenges in the Paper and Packaging Industry

The paper and packaging industry plays a pivotal role in the consumer packaged goods (CPG) sector. With growing consumer preferences for sustainable materials, CPG companies are increasingly turning to fiber-based packaging.  

These solutions offer both practical and environmental benefits. Their rise in adoption positions forest products as a central component in meeting sustainability goals. 

However, recent supply chain disruptions—from fluctuating raw material availability to regulatory pressures—create new challenges for CPG companies relying on paper and packaging solutions. To stay competitive, these businesses must tackle these obstacles with strategic, data-driven insights. 

Paper and Packaging's Critical Role in the CPG Industry 

Packaging materials serve as a bridge between consumers and products. Accordingly, their function goes far beyond practicality.  

For CPG companies, sustainably sourced paper and packaging are no longer optional. Consumers are actively demanding eco-friendly solutions. According to an Accenture study, 83% of consumers believe companies should actively design packaging that reduces waste. 

Fiber-based materials (such as cardboard, paperboard, and corrugated sheets) meet these preferences while offering a sustainable alternative to plastic. They decompose quickly, align with circular economy models, and often use recyclable or renewable resources. By advancing toward sustainable packaging options, CPG companies can strengthen their environmental, social, and governance (ESG) strategies while enhancing their appeal to environmentally conscious consumers. 

Recent Supply Chain Disruptions Affecting Forest-Based Packaging Materials 

Like most global industries, the paper and packaging sector has faced significant supply chain disruptions in recent years. These challenges significantly impact the operational efficiency of CPG companies and underscore the need for innovative problem-solving.  

Some of these challenges include:  

1. Raw Material Shortages — Growing demand for paper-based alternatives has stressed supply chains reliant on raw materials like pulp and paper. Weather conditions, forest conservation efforts, and geopolitical issues further constrain the availability of these essential resources. For instance, reduced logging permissions in certain regions have slowed pulp production, directly affecting packaging supplies. 

2. Rising Costs and Price Volatility — Inflation and fluctuating commodity prices are driving up costs across supply chains. The rising expense of raw materials, energy, and freight directly impacts CPG companies and strains already tight profit margins. Persistent price volatility makes long-term planning increasingly difficult, complicating supplier negotiations and cost predictability. 

3. Logistics and Transportation Bottlenecks — The global pandemic emphasized vulnerabilities in transportation networks, many of which persist today. Port delays, labor shortages, and capacity constraints limit how efficiently raw materials and finished packaging products can move. This led to delays in order fulfillment, creating bottlenecks for CPG companies.
   
   Additionally, shifting trade policies—particularly newly announced tariffs—are likely to reshape the flow of paper products across global markets. These changes could impact the cost and availability of essential packaging materials. CPG companies must stay ahead of these evolving dynamics to make informed procurement decisions and avoid supply chain disruptions. 

4. Sustainability and Regulatory Pressures — Governments and regulatory bodies worldwide continue introducing packaging-related policies emphasizing sustainability, such as material bans, extended producer responsibility, and new labeling requirements. While these policies reflect necessary environmental goals, they introduce operational complexities for CPG companies. This includes increased costs and the ongoing need for compliance management. 

Strategies for CPG Companies to Overcome Supply Chain Disruptions 

CPG companies must adapt to these challenges by developing resilient and proactive supply chain strategies. Below, we outline key approaches to navigating disruptions and positioning your business for success.

Leverage Data and Market Intelligence

Access to reliable data is essential for managing risk and seizing opportunities in volatile markets. ResourceWise-STE Forecasts provides real-time market intelligence to help you make informed decisions. Analyzing trends such as demand-supply shifts or price fluctuations can help forecast emerging risks and pivot operations. This allows your organization to plan and optimize resource allocation. 

Furthermore, staying informed about innovative companies in the paper and packaging industry is critical. As sustainability initiatives drive demand for alternative materials, new paper grades and subtypes are entering the market. Understanding which suppliers are leading these advancements can help CPG companies secure the best options for cost-effective and eco-friendly packaging solutions. 

Diversify Suppliers and Sourcing Options

Relying on a limited number of suppliers increases vulnerability to disruptions. To mitigate these risks, diversify your sourcing strategy by identifying and working with multiple regional suppliers. Tools like FisherSolve provide in-depth supplier analysis, allowing you to evaluate potential partners based on location, production capacity, and environmental impact. These insights improve supplier selection and reduce dependency risk.

Optimize Inventory Management

Efficient inventory management is critical to balancing supply and demand. Advanced digital tools can help you monitor stock levels, reduce waste, and avoid surplus or shortages. You can maintain operational agility while minimizing storage costs by aligning your inventory strategies with real-time market conditions.

Explore Sustainable and Circular Packaging Solutions

Innovative packaging approaches—such as closed-loop systems and recycled materials—can help CPG companies meet sustainability goals while reducing resource dependency. Partnering with suppliers committed to low-carbon practices further reinforces your company's environmental positioning.  

For example, FisherSolve's Carbon Benchmark allows companies to assess the emissions associated with packaging suppliers. This ensures you select partners aligned with your ESG objectives, enhancing sustainability and supply-chain transparency.  

As new trade policies reshape paper production outputs, it's essential for CPG companies to identify suppliers that are embracing sustainability and developing eco-friendly materials. FisherSolve's Industry News and Projects module provides daily updates on key industry developments, helping CPG brands stay informed about the latest innovations in sustainable packaging. With these insights, companies can make strategic decisions and partner with industry leaders to drive sustainability forward. 

How ResourceWise Can Help Your Business Stay Ahead 

The paper and packaging industry faces unique opportunities and challenges, particularly for CPG companies navigating supply chain complexities. Leveraging data, diversifying suppliers, and prioritizing sustainable solutions are essential to building resilience. However, these strategies require actionable insights and a thorough understanding of market dynamics. 

ResourceWise's tools and services allow CPG companies to:  

• Track market trends and anticipate disruptions before they impact operations. 

• Understand shifting trade policies and their effects on the global paper supply chain. 

• Identify innovative suppliers producing new sustainable packaging materials. 

• Optimize procurement strategies using real-time data and supplier intelligence. 

Building a proactive supply chain management framework is essential to maintaining a competitive edge in today's dynamic market landscape. Explore the various ways ResourceWise can help your business stay ahead.